Are You the Owl or Peacock? CONTRAST - The Secret to a Winning Message

Is your winning sales message camouflaged? Do you have it dressed in a Ghillie suit, with multispectral materials, and hiding in a terrain-shaped cover impervious to any type of infrared or thermal detection? Or does it stand out like white male peacock with its splendid, iridescent plumage, fanning out in a spectacular display of pure and gleaming feathers?

We’ve discussed how information overload can mask your best message, but if you do not provide a CONTRAST between your solution and your competition, you might as well don the Ghillie suit and put non-reflective paint on your face, because you will be invisible to your buyer. The importance of CONTRAST permeates each of the three tests of your winning sales message, so I decided to put out this bonus webinar to ride shotgun with three tests.

We’ll explore:
·     Why CONTRAST?
·     The primal nature of CONTRAST
·     How is CONTRAST different from DIFFERENTIATION?
·     Tips for winning CONTRAST
·     Q&A
 
CLICK THE LINK BELOW TO REGISTER!
https://arrowhead3.zoom.us/webinar/register/WN_g5JvtTDpSaWZmfDP-6gb7A

Thursday, Nov 9, 2023 11am ET / 10am CT / 9am MT / 8am PT
After registering, you will receive a confirmation email & calendar appt so you can participate.