EVIDENCE TO CONVINCE: The 3rd Test of a Winning Message - 3 of 3

"Does Your Sales Message Have Enough Evidence For A Unanimous Verdict?”

The 3rd of 3 TESTS OF A WINNING SALES MESSAGE

Thursday, Nov 2, 2023, 11am ET / 10am CT / 9am MT / 8am PT

CLICK THE LINK BELOW TO REGISTER FOR LIVE WEBINAR+ Q&A
https://arrowhead3.zoom.us/webinar/register/WN_McyHQnQLQVOmqEk9cJ0rDA
After registering, you will receive a confirmation email & link so you can participate.

Picture your sales message on trial before a jury of 12 discerning buyers. It passionately presents benefits, features, and proofs, aiming for a "BUY" verdict. Yet, there's competition, presenting their case and countering yours. With only two minutes for opening statements and evidence, does your message pack enough evidence for a unanimous "BUY" decision?

This isn't just a metaphor. Buyers seek evidence before committing. While "direct evidence" like product value is vital, a strong case often leans on "circumstantial evidence" — testimonials, stats, demos, partnerships, or white papers. Does your sales message have both?

This is the third of 3 TESTS OF A WINNING SALES MESSAGE… the credibility or believability of your sales message. In this week’s webinar, we’ll explore:

• What makes sales message CREDIBLE?
• Benefits, Features & Proof points… Oh my!
• 8 types of Proof points
• Oh yeah, make it STICKY
• Q&A
  
  I look forward to being with you this Thursday morning! Bring your Q’s and sales situations to discuss.

Kevan Kjar

Founder, ArrowHead3