DIFFERENTIATE OR DIE: The 2nd Test of a Winning Sales Message - 2 of 3

This week’s episode:

DIFFERENTIATE OR DIE: 

The 2nd Test of a Winning Sales Message

Last week’s webinar saw the introduction of the 3 TESTS OF A WINNING SALES MESSAGE, and how it solves the problems of:

• Confused customers
• Long sales cycles.

To your buyer, the paradox of having many product choices can be paralyzing, whether it's selecting a cereal from a supermarket shelf, choosing a streaming service, or even picking a spot for your next big vacation. You greatly simplify your buyer’s life when you help them cut through the fog of features by clearly stating how your solution is different (“better”) than the other products (your competition) they are considering.

We’ll explore:

• Why it’s DIFFERENTIATE or DIE?
• Cause & Effect
• Bad & Better ways to differentiate your solution.
• Unique vs. Different
• Ways to communicate.
• Q&A

CLICK THE LINK BELOW TO REGISTER!

https://arrowhead3.zoom.us/webinar/register/WN_HmK6NiJtS3m9ZvJxT-4hKg

Thursday, Oct 26, 2023 11am ET / 10am CT / 9am MT / 8am PT

After registering, you will receive a confirmation email & calendar appt so you can participate.