The Dark-side of Storytelling

Jonathan Gottschall, at Washington and Jefferson College, published an HBR article on the “dark side of storytelling.” It’s a good and needful read. Mr. Gottschall eloquently illustrates what I sometimes call, “stories being a loaded gun.” The takeaway quote is … Continue reading

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TEDx Talk – Kevan Kjar on “Why We Use Stories To Persuade Others & Ourselves”

Published on Oct 3, 2016 Kevan Kjar speaks at TEDx Sugarland, TX (August 27, 2016) about the need for a more humane approach to our everyday persuasions for products, ideas and solutions, to give it a warm, human face of … Continue reading

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In development… 2nd book in the “Winning Your Story War” series

Send me an email if you would like to be notified when the “LogLines” book is available. Kevan (kevan@arrowhead3.com)

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Spark Session: Finding Stories & Tackling Objections

In the August 2016 Spark Session, Scott Graves (LibertyLab), Kevan Kjar (ArrowHead3 Consulting), and Spark Freedom’s own Nicole Williams tackled a whole sombrero full of viewers’ questions about marketing and communications. This session is so chock full of information, be … Continue reading

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The DNA of Story – An interview with Kevan Kjar

Spark Freedom, an authorized partner of ArrowHead3, interviewed me on one of their recent Spark Sessions (webcast) re: the DNA of Story and storytelling. This is my upcoming book I hope to have out by the end of this year. … Continue reading

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SEE-ACT-WIN

Several years ago I was helping a client in Chicago craft their message for a new product initiative they were launching. Their hope was to land a compelling sales message that would be easily repeated by their sales force and … Continue reading

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Leveraging Your Story’s Low Point

Cynthia’s heart sank as she drove by Madison Elementary School on her way to work at the hospital in Jackson, Mississippi. Her ten-year-old son, Will, wants to be an anesthesiologist when he grows up and he’s working hard to get … Continue reading

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The Persuasive Power of Polar Questions

Great persuaders and effective sales people know the power of a well-crafted question. The question opens the buyer’s mind to a new potential with the new product or idea. But what many don’t understand is the added power they have … Continue reading

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5 Reasons You Need An ArrowHead

You’ve probably heard of a “unique selling proposition” (USP) and perhaps ignored it thinking it was something your “marketing” had under control, or perhaps you’ve worked on one and believe you have one. For me, a USP is like an … Continue reading

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It’s Not WHAT You Say That Really Matters

Have you ever been around a great storyteller? They could say anything to you and you’d be immediately drawn in? I was in Portland a few months ago on business and spent the evening with my sister-in-law, Sheri, and her … Continue reading

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