TEDx Talk – Kevan Kjar on “Why We Use Stories To Persuade Others & Ourselves”


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Published on Oct 3, 2016
Kevan Kjar speaks at TEDx Sugarland, TX (August 27, 2016) about the need for a more humane approach to our everyday persuasions for products, ideas and solutions, to give it a warm, human face of a hero with a story. Building upon the principles in Kevan’s first book, he zeros in on the DNA of story in his upcoming book and gives tools, principles, and a framework to a topic that many talk about but few really understand. Join us for this perspective-shifting session in how we use stories to persuade others and ourselves.

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