About Contact

Build Buyer Trust.

Win Bigger Deals.

Struggling To Sell

A Great Product?

Many sales teams fail not because their product is weak, but because their pitch is disconnected from the buyer’s problem. In selling complex solutions, salespeople, marketing and engineering often talk past each other, and now too many reps lean on AI-generated pitches they can’t confidently explain, leaving buyers confused and disengaged. The result? Overloaded decks, little listening, and lost trust. Even great products lose to weaker competitors with a better story. The real edge isn’t more automation or features—it’s the ability to frame value around the buyer’s problems, deliver it with trust-building soft skills, and spark a message that resonates, gets shared, and wins deals.

 

How I Can Help You: 

I’m Kevan Kjar, founder of ArrowHead3, and for over twenty years I’ve helped teams win more deals by sharpening their story and shifting to a buyer-first mindset. Today I deliver this cohort-based course remotely through live sessions and a collaborative digital storyboard—six to eight focused sprints over two to three weeks—so teams can engage deeply, at the same pace, without travel or disruption. The result is lasting: a winning story, a buyer-first skillset, and the confidence to carry both throughout their careers. This is the Story War Academy.

 

CRAFT Your Story Around Your Buyer's Problem

In the Story War Academy, I guide sales, marketing, and engineering teams to craft a clear, compelling story centered on their buyer’s problem and how their product uniquely solves it—what we call the ArrowHead. Through recorded lessons and live collaboration, your team learns practical tools—key questions, metaphors, hand-drawn visuals, StoryChains, S-U-N Stories, and more—to build stories that buyers trust, remember, and retell internally. The process aligns your team, sharpens positioning, builds credibility, and drives better buyer conversations—and more wins.

REHEARSE Your Real-World Buyer Conversations

One of the most impacting pieces of the Story War Academy is when the client teams rehearse their winning story in real-world conversations—where it matters most. With expert coaching and real-time peer feedback, participants practice ArrowHead tools like strategic questions, metaphors, and visuals, often creating powerful new variations of their own. It’s like riding shotgun with top performers—hearing how they frame conversations, handle objections, and share what works—sparking best practices that move the buyer. The result is immediate: greater fluency, stronger conviction, and a clear edge in every customer conversation.

ENGAGE Your Buyers So They Retell Your Story, Making It Easier To Buy

The impact of the Story War Academy is powerful: buyers feel understood and engaged, and they leave with a clear, memorable story they can confidently retell to other stakeholders—the moment most deals are won or lost. Your value gets reinforced across their organization, alignment builds, urgency rises, and because you’ve earned trust by focusing on their story, the decision feels safer and faster—making the path to “yes” far smoother.

"Having a good understanding of the ArrowHead process of building a product/brand message is essential for my current role in the marketing group."

— Sandra Quental, Geology and Modeling Marketing Specialist

"The workshop provided a framework to organize my thoughts, and my message. It reinforced the theme that less is more."

— Drew Wharton, Product Marketing Manager

"Always great to work with you and always leave feeling better prepared to succeed after one of your workshops - really enjoy the razor focus on Spike creation, very productive way to spend time with a group that has already been through your initial training"

— Jack O’Donnell, Regional Sales Manager

"This is the best sales training I have been privileged to participate in during my 25-year sales career."

— Jack O’Donnell, Regional Sales Manager

"Very hands-on. We did the work to develop the message with excellent facilitation."

— David Walker, VP, Sales

"This workshop actually taught me things I can use in my job immediately. It has given me more confidence in trusting my voice while learning some effective techniques."

— Brian Brock, Indirect Sales

"Best training I’ve ever participated in."

— Brian Brock, Indirect Sales

"This workshop was the best investment in my job that J&J has made. Will put skills to work immediately."

— Brian Brock, Indirect Sales

"ArrowHead training should be mandatory for all our client facing staff, and a lot of the others as well."

— Trygve Randen, Portfolio Manager

"Attendees were made to feel safe and comfortable to freely participate and truly learn… Great coaching."

— Nancy Lewin, Regional Sales Manager

"Confidence in stepping out of comfort zone to be creative and prepared to deliver an effective presentation through stories and visuals to win more business."

— Nancy Lewin, Regional Sales Manager

"Everything is so useful. And watching the people present is so helpful. Of course, presenting myself helps so much too -- muscle memory! And I love the workbooks and examples."

— Nancy Lewin, Regional Sales Manager

"Fantastic. I learned so much. I have spoken all over the country but never had any training like this. The storytelling, the Spikes, the visuals, the ArrowHead, the focus. I will have focus and purpose and be more confident and tell a better story."

— Nancy Lewin, Regional Sales Manager

"It is unexpected to have close interactions with so many of my colleagues within such a short time. Workshop interactions brought the best out of everyone… strengthening."

— Feng Ruan, Reservoir Simulation Product Analyst

"Excellent... I went from being a subject expert to someone who can impact other with the message."

— Saheed Kenku, Global Portfolio Business Manager

"So interactive! It was great to have GREAT lessons but also such powerful and useful teamwork. We all got to know each other so well, as well as learning so many new and useful techniques. EVERYTHING we learned was useful!"

— Nancy Lewin, Regional Sales Manager

"Excellent session that will allow our entire team to approach the market in a much more confident and effective way!"

— John Vander Meulen, VP, Specialty Solutions

"Other similar sessions I've attended were simply outlines of 'proven methods'. This hands-on approach..."

— Corey Burres, Director of Marketing

"Very dynamic with lots of teamwork having people sharing time and opinions throughout the entire process helped building consistent and strong results, very close to expectations."

— Sandra Quental, Geology and Modeling Marketing Specialist